In 2018, during a trip to Japan, I was fascinated by the culture there and the taste of the Japanese in traditional fashion, and so, inspired by the Japanese obi belts, the bands that geishas wear around their waists on their kimonos, the idea was born to create handmade sashes using fine fabrics, such as silk, tafta, and cashmere, and adapting them to the Western world.

And so, in 2018, the Simona D brand was born. with the launch of the first winter collection.

Over the years, the Simona D. catalog. expanded by offering not only kimonos and sashes, but also beach bags, evening purses, velvet, cotton and linen blouses, and stoles, resulting in products with a strong, versatile and quality identity.

I love my work, when I create a garment I always think about comfort in wearing it, because the woman who wears Simona D. must feel comfortable, and elegance, which must characterize both a young woman and older ladies.

In addition, I am always careful in my choice of fabrics, which must be fine, comfortable and easily washed, and in my search for details, because a classy woman looks for distinctiveness in every form.

The workmanship of the various products in the collections is done by a team of seamstresses strictly by hand, respecting the Neapolitan tradition, from fabric cutting to stitching. The first stage is the selection of fabrics and product designs for the different categories; we then proceed by making paper patterns and thus produce the garments, which I personally supervise by making changes and corrections to achieve an article without imperfections.

Welcome to Simona D.